The Golden Rule of Intake: Don't Be a Fool and Don't Be Foolish

Intake is one of the most important stages of litigation (not to mention your cash-flow).  For every call that comes in, keep this two-part rule in mind:  Don’t be a fool and don’t be foolish. 

A fool is someone who promises to help when he cannot.  A foolish person turns his nose up at people who think highly enough of him to ask for help in a time of need.  Your most powerful marketing tool is leaving everyone who you speak to with a sense of dignity.  Listen carefully to what a potential client has to say, be truthful about what you can do and what you cannot do, and be respectful.